Schedule

April 5 - 6, 2017 Squamish BC, Canada

6:45am

Morning Stawamus Chief Hike (Optional)

Early on Thursday morning, VentureWeb will be leading a hike up the Stawamus Chief. It’ll be a perfectly energizing way to brush off the previous night’s partying and get ready for day 2 of the conference. More info at Ventureweb.net/hike

8:30am

Registration

Registration opens, sponsored and supported by the team at Picatic. Elegantly simple event registration software. Homegrown in Vancouver, BC. Register at the door, grab a coffee and find a seat.

9:05am

Welcome Back!

Leah Gregg
Rethink

Hosted by Leah Gregg

9:15am

The Changing Face of Influence

Dennis Pang
Popcorn
Nick Routley
Popcorn

Learning Objective #1:
A high-level look at influencer marketing in 2017

Learning Objective #2:
Tips on evaluating influencers for a campaign

Learning Objective #3:
Data and practical information on effectively harnessing this method of marketing

9:45am

We've Been Watching You

Paula Skaper
Kinetix Digita

Learning Objective #1:
3 critical insights your email program should be delivering, but probably isn't.

Learning Objective #2:
5 key strategies to take your email from "meh" to magnetic.

Learning Objective #3:
The missing link to evolving your marketing alignment.

10:30am

Networking Break

Here's your chance to stretch your legs and download the event App. From the event App, you will be able to connect with anyone at the conference who you'd like to spark up a conversation with (as long as they are using the event app). Make sure you use this time to get some fresh mountain air and a snack from one of our many awesome snack sponsors. Don't forget to visit the CIMC village outside!

11:00am

Panel: Digital and Publishing

Karm Sumal
Daily Hive
Lindsay Stewart
Buzzfeed
Mike Reeves
AOL Canada
Michelle Slater
Twitter Canada

11:30am

Adding Native To Your Distribution Strategy

Jon Malach
Native Ads

Learning Objective #1:
What Native is Today

Learning Objective #2:
Popular Native Media Buying Strategies

Learning Objective #3:
The Opportunities and Risks involved with Native Advertising

12:00pm

Lunch and Networking

It's time to grab some food at one of the amazing food trucks. Take your pick Carpe Diem, Off the Rails Catering, The Schnitzel Shack
or ilovechickpea. You can also pre-order lunch up to one week before the event. Visit the registration page for more details.

1:25pm

Welcome Back

Leah Gregg
Rethink

Hosted by Leah Gregg

1:30pm

Panel: Client Agency/CMO Relationship

John Ounpuu
Modern Craft
Ealeen Wong
Procter & Gamble
Lindsey Slaby
Sunday Dinner
Bilal Jaffery
Deloitte Digital

2:00pm

Building the North

Meagan Tanner
Google

Learning Objective #1:
Embrace tech & change as a core part of your role regardless of career choice

Learning Objective #2:
Think & Act Globally

Learning Objective #3:
Build the North

2:30pm

Reimagining Charity: Bold, Brave and Disruptive

Lara Dewar
World Vision Canada

Learning Objective #1:
Description of the Charity Sector - The Landscape, Our Competition and the Changing Attitude of Consumers

Learning Objective #2:
The Importance of Cohesion - from Strategy to Structure

Learning Objective #3:
The Magnitude of Change/Disruption Necessary to Decelerate and Reverse a Slide in Results - Unpacking the Classic Stall Out

3:00pm

Networking Break

Here's your chance to stretch your legs and download the event App. From the event App, you will be able to connect with anyone at the conference who you'd like to spark up a conversation with (as long as they are using the event app). Make sure you use this time to get some fresh mountain air and a snack from one of our many awesome snack sponsors. Don't forget to visit the CIMC village outside!

3:30pm

WTF SEO?!

Britney Muller
Moz

Learning Objective #1:
The Future of Search (SERP Features, Voice, AMP, PWAs)

Learning Objective #2:
How to use data to keep up with the traffic shifts in your space.

Learning Objective #3:
Ways to get a head of the competition by optimizing for those changes!

4:00pm

Panel: PR and Partnerships

Fawn Mulcahy
RBC
Pamela Saunders
Microsoft
Scott Benzie
Banff World Media Festival
Jaclyn Cummings
Vega

4:30pm

Am I Boring You? Interactivity As a Tool to Increase User Engagement

Miles Sellyn
Drive Digital

Learning Objective #1:
Form and Function as a Representation of Your Brand

Learning Objective #2:
Be Unconventional & Intuitive

Learning Objective #3:
Interact, Don't Distract

5:00pm

Art of Storytelling

Matthew Luhn
Pixar

Learning Objective #1:
How to bridge the gap between business and heart with the 5 key elements of storytelling

Learning Objective #2:
Create well structured stories with the Story Spine.

Learning Objective #3:
Distill your mission statement into a 30 second to 3 minute compelling story that moves people to positive action

5:30pm

Wrap Up & Final Goodbye

Leah Gregg
Rethink