Syllabus

April 5 - 6, 2017 Squamish BC, Canada

Assessment Method

Participants will be able to participate in assessing the programming at the end of the conference through a survey called Wufoo. The questions will cover topics such as what were your top takeaways, what topics did you find most helpful and what would you like to see in 2018.

Total Conference Duration/Length

  • Day 1 (6.25 hours –lunch break, networking taken out)  
  • Day 2 (5.5 hours  – lunch break, networking taken out)
  • CIMC will do an online test with a mixture of Q+A and open-ended questions and attendees will receive their “CIMC: Digital Marketing + PR Certificate

Total Learning Hours

  • Total Number of Keynote Speaking Session Hours = 8.0
  • Panel Hours = 3.0

Total Cost of Attendance:

Register By This Date Ticket Option Cost Per Attendee
Buy before Mar 5, 2017 General Admission $799.00 + GST
Buy after Mar 5, 2017 General Admission $999.00 + GST
*Available until we sell out VIP Package $849 + GST


Conference Capacity
: 1500 people

Delivery Method

  • Speaking Sessions, Panel Discussions and recordings

Keynote Speaker Bios

Please note: more speakers will be added

Matthew Lunn – Pixar:

Matthew Luhn delivers customized presentations at industry events that engage audiences with leadership exercises, powerful personal stories, and actionable advice. Speaking topics include storytelling for business, storytelling using big-data, and inspiring creativity in the office. Matthew is a speaker with the proven credibility and experience to inspire change, challenge thinking and accelerate personal and business growth. He will work with you to design an unforgettable, high energy and motivating event that reinforces brand and sponsor objectives, delivers fresh, actionable content, and engages and entertains your attendees.

Meagan Tanner – Google:

Professional experience includes business development, revenue-generation strategy development and execution, cross-functional project management, team leadership, hiring and training, and coaching and mentoring both in-field and through performance management and review processes. 

Ted Graham – GM:

Head of Open Innovation at GM and work with outside partners to solve important problems that will shape the future of transportation. He often speaks on the topic of “The Sharing Economy” and has recently co-authored “The Uber of Everything” (available in Winter 2017).

Pamela Saunders – PR+ Social Manager:

Experienced in public relations, marketing, branding, social, event management, internal communications and media training

Michelle Tampoya – Senior Manager at Interac:

She is a senior leader with over fifteen years of marketing experience – including eleven years of digital marketing experience. Currently, she leads product-marketing strategies, which include product positioning, take-to-market strategy, user journey development, content marketing and platform engagement.

Joe Martin – Head of Social Insights at Adobe:

Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than nine years in consumer data analysis, corporate strategy, and digital marketing. His analyses on sports, movies, and social media have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, Forbes, and other top tier press. Joe is a Godfather of the Adobe Digital Index team and is currently the Head of Social Insights at Adobe. He loves to ski, hike, play soccer, and spend time with his wife of 10 years Bianca and their two young boys Knox and Cole

Fawn Mulcahy – RBC:

Fawn manages RBC’s British Columbian portfolio of sponsorship properties and partnerships including: RBC Run for the Kids, Bard on the Beach Theatre Society; Unique Lives and Experiences; Minerva; ChildRun, The Goh Ballet and a variety of golf tournaments, gala dinner events and association and community events.

Stephane Berube:

Stéphane Bérubé has close to 20 years of experience in the beauty industry. After obtaining a Business Administration degree from Université Laval in Quebec in 1996, he started his career in Toronto in an international consumer goods company. In 2002, he joined L’Oreal Canada as a Marketing Director for the Maybelline New York brand, where he contributed to the success of the brand’s partnership with Star Académie, which earned the team the “Marketer of the Year” award in 2003. He then moved on to become Brand Director for L’Oréal Paris in 2005 and became General Manager two years later. Amongst his various achievements, he initiated the brand’s successful partnership with the Toronto International Film Festival (TIFF).

Debra Henry – Digital Marketing for IBM:

Skilled at leveraging the best strategic marketing routes for product and solution offerings. Manage the program budget to an expected ROI.

Rashel Hariri Digital Engagement Manager – McDonalds:

Rashel is the Digital Social Engagement Manager for McDonald’s Canada where she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s online social footprint, and believes that deep social listening, testing, and measurement can contribute to driving successful business results. She has spent the past 6 years managing, innovating, and growing the social media presence for brands in banking, non-profit organizations, and quick service restaurants. Rashel’s passion for training and coaching others on how best to utilize social media led her to teach Digital Marketing at Brainstation in Toronto. Rashel is a Ryerson University graduate, specialized in Business Commerce and Marketing. When she’s not busy pushing boundaries in the social media space, she is checking countries off of her ‘Travel Bucket List’ and exploring various cuisines.

Katelyn Crawford – Brand Manager at Rec room:

Marketing professional with experience in traditional and digital marketing strategies to build market share and drive revenue in B2B and B2C markets. Focus on marketing strategy, product and brand positioning, communications, data-driven analysis and financial investment trade-off decisions.

Ealeen Wong – Senior Assistant Brand Manager at Procter & Gamble – North America Crest and Scope:

Experienced in Branding, Marketing Strategy, Digital Marketing & Storytelling, Social Media, eCommerce, Initiative Launches, Advertising, Media Planning and Strategic Partnerships

Marissa Chacko – Product Manager at Foursquare:

Product manager focused on building amazing consumer-facing mobile apps. She has extensive experience building products across a range of industries (pharmaceuticals to gaming to travel).

John Ounpuu – Co-Founder at The Modern Craft:  

Partner in Modern Crafts which is a digital strategy agency specializing in unbiased advice on unifying and optimizing the full digital ecosystem.

Lara Dewar – Chief Marketing Officer at WorldVision:

Her media and public relations experience includes; public speaking, media spokesperson, radio co-host, expert panelist and expert witness.

Holly Murray – Marketing Specialist at CAA:

Experienced in Direct Marketing (UDM and DM), Data Analysis, Re-Branding Strategies, Retention and Social Media Marketing

Paula Skaper – President and Founder of Kinetix Media Communications Ltd:

President and founder of Kinetix Media Communications Ltd., Paula Skaper leads both Kinetix Digital Marketing Agency and Nakedlens Video Production Studio. A sought after speaker, Paula is the past-President of the International Internet Marketing Association and an active member of the Burnaby Board of Trade. She sits on the Board’s Women in Business Management Council and Policy Working Groups. Paula is also a former instructor of e-Commerce at BCIT.

Dennis Pang – Principal & Agency Director of Popcorn.

Dennis Pang is a marketing entrepreneur who has been providing strategic and creative consulting services for over 17 years. In 2009, he founded Motive8 Media, a web design and Internet marketing agency. In 2011, Dennis launched Popcorn to provide PR and digital communications services for the hospitality and food & beverage industries.

Nick Routley – Co-Founder at Popcorn:

Co-founder of Popcorn, a boundary-pushing digital agency headquartered in Vancouver. Marketing begins and ends with the human connection; everything else is logistics